Don’t drink milk while watching this astonishing demonstration of journalistic ignorance and willingness to invent the news.

And as winemakers, it’s our own fault. We have lost our connection to educating the press. This is one of a thousand examples. We need to forge relationships that engage the press in meaningful, authentic dialogue. Otherwise, they just make shit up.

Constantly mouthing platitudes like “I do the minimum” has led to similar lunkheadedness in the Natural Wine movement’s own private fairy tale kingdom
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