Don’t drink milk while watching this astonishing demonstration of journalistic ignorance and willingness to invent the news. Many winemakers drop crop just before harhest in the mistaken belief that this will lead to better quality, no more true than lightening your weight by cutting off your head makes you a better jockey. Nevertheless, the genius newshounds at Channel 4 were quick to conclude that these rows of grapes on the ground were that result of the recent 6.0 earthquake.
And as winemakers, it’s our own fault. We have lost our connection to educating the press. This is one of a thousand examples. We need to forge relationships that engage the press in meaningful, authentic dialogue. Otherwise, they just make shit up.
Constantly mouthing platitudes like “I do the minimum” has led to similar lunkheadedness in the Natural Wine movement’s own private fairy tale kingdom.
